SmallBizGenius Analysis
Aura receives generally positive feedback for its identity theft protection services and helpful customer support. However, some customers report issues with unexpected auto-renewals and difficulties canceling subscriptions.
Category Breakdown
Scores based on analysis of 280 recent reviews
Customer Service
8.5/10Many reviewers praise Aura's customer service representatives for being patient, knowledgeable, and helpful in resolving issues. Customers specifically mention representatives like Jannet, Janet, Cory, Julian, Andrea, Kristin, and Juanita for their exceptional service and dedication to resolving their problems.
40 reviews mention thisIdentity Theft Protection
8.0/10Reviewers appreciate Aura's ability to monitor and alert them to potential identity theft and fraudulent activity. They value the peace of mind that comes with knowing their personal information is being monitored and protected.
30 reviews mention thisData Removal
7.0/10Several customers report that Aura effectively removes their personal data from data brokers, reducing spam and unwanted solicitations. They appreciate the increased privacy and control over their online information.
15 reviews mention thisAuto-Renewal and Billing Issues
3.0/10A significant number of reviewers complain about unexpected auto-renewals and price increases without adequate warning. They express frustration with the cancellation process and difficulty obtaining refunds.
12 reviews mention thisEffectiveness of Service
6.5/10While many reviewers find Aura effective in protecting their identity and removing their data, some express doubts about the actual work being done and the lack of transparency in the process. Some customers also report that the service is not as effective outside of the US.
8 reviews mention thisPros & Cons
What Customers Love
"Janet was beyond patient, resourceful, knowledgeable, and was able to explain things without being condescending."
"Yesterday I got an email from Aura saying my credit had been checked, making sure it was me. I hadn't applied for any credit so I called them and have them all the information they needed. Their fraud..."
"I have just signed up with Aura. I'm very happy with what they have done so far. They have taken my information off of the data brokers that sell my information."
"I now have security of mind. Before I realized it I had three different accounts with 3 different companies. Upon further investigation, I found out that some things in my information was covered thr..."
"Aura was fast and assisted me right away. They got in touch with Shanna, who was very helpful, kind, and informative. They took the time to explain the whole process and what to expect, and even helpe..."
Common Complaints
"Auto renewed without permission, with no warning. Service brags about how many requests they send to remove data, but doesn't tell you if it worked. I didn't sign up for auto renewal and have literall..."
"Still nothing still missed call backs still account locked despite the last review them saying that they would unlock. Over £100 for the ‘free trial” and only way to cancel is to call America at over..."
"They keep telling you that they did this and that, but there is no proof of actual work. They claim that they've sent hundreds of opt outs but there is no way of fact checking."
"60-day money-back guarantee for annual subscription SCAM: I subscribed to Aura (annual) in a panicked state...After realising that the app only works properly for US customers (SSN input, only allows US addresses etc), I promptly unsubscribed, and despite Auras 60-day money-back guarantee...they will not refund me my money."
"Their service significantly slowed (and at times even stopped) us from being able to d..."
Common Questions About Aura
Answers derived from customer review patterns
Is Aura legit and trustworthy?
Aura appears to be a legitimate service, with many users reporting positive experiences with its identity theft protection and customer service. Reviewers highlight the proactive monitoring and alerts, as well as the assistance provided by customer service representatives in resolving issues. However, some customers have reported issues with billing and cancellation, so it's important to carefully review the terms and conditions before subscribing. While the majority of reviews suggest that Aura provides valuable protection, potential customers should be aware of the potential for billing disputes.
Based on 45 reviewsDoes Aura have good customer service?
Aura's customer service receives overwhelmingly positive feedback in the reviews. Many customers praise the representatives for being patient, knowledgeable, and helpful in resolving their issues. Reviewers specifically mention representatives by name, highlighting their exceptional service and dedication to assisting customers. The positive experiences with customer service contribute to the overall positive sentiment towards Aura's services.
Based on 40 reviewsIs Aura worth it for small business?
Aura can be a valuable tool for small business owners who want to protect their personal and business information from identity theft and online threats. The service offers features like credit monitoring, data removal, and fraud alerts, which can help safeguard sensitive information. However, small business owners should carefully consider the cost of the service and be aware of the potential for billing issues and auto-renewals. It's important to weigh the benefits of Aura's protection against the potential drawbacks before making a decision.
Based on 20 reviewsWhat is Aura's cancellation policy like?
Aura's cancellation policy is a point of concern for some reviewers. Several customers report difficulties canceling their subscriptions and express frustration with the process. Some reviewers claim they were charged even after attempting to cancel, while others mention the need to call customer service to complete the cancellation. Potential customers should carefully review the cancellation terms and be prepared to follow up with customer service to ensure their subscription is properly terminated.
Based on 12 reviewsHow effective is Aura at removing personal data from the internet?
Aura is generally seen as effective at removing personal data from data brokers, which reduces spam and unwanted solicitations. Customers appreciate the increased privacy and control over their online information. However, some reviewers express doubts about the actual work being done and the lack of transparency in the process. While many find Aura helpful in removing their data, it's important to have realistic expectations about the extent of data removal.
Based on 15 reviewsLooking for Something Different?
Compare Aura against 24 similar web & tech options.
View Alternatives